Studio brief 2: self branding

This studio brief was to design, develop and produce self branding that effectively communicates and promotes me as an individual, designer and learner.  To start this project, I needed to think about concept and how I wanted to be portrayed. I had three key ideas all playing with my name as a pun. After this brainstorm I was sure I wanted to run with my first idea of using my name Finn S as a pun for finesse. Finesse definition being: impressive delicacy and skill. I  think this fits me really well and I have always joked around with the pun anyway, so  it was fitting. My logo is made simply from using triangles, being the strongest shape to show reliability and rigidity. The triangles create an F, my first initial. This is encased in a circle creating  more of a logo feel and not just a stylised letter form. Each of the shapes to makeup the F is a different colour selected from my favourite colours, which are part of my colour  palette.   My font: I have chosen to use Futura as my font. This due to it strong bold characteristics,  especially in caps, supporting my logo with the theme of strength. The font is also  very clean cut and sharp, whilst also being very eligible.   My slogan: My slogan directly links with my name and plays on the pun of putting finesse in every  design. With the concept that the client with have a carefully crafted design with my personal touch to it. Applications:  I then went on to applying my branding to applications to promote myself as a designer. 1: Instagram As a big user of instagram myself i though what better way to start getting my work out there than on social media and instagrams platform. 2: Business card Although business cards are an obvious option I think its very important to have them,  as you never know who you can meet in day to day life. I thought it would be a fun  idea to put my own twist on a business card so they are also functional. I decided  to make my cards a beer mat, inviting the client to come and have a drink with me to  discuss ideas. GIF:  I feel like gifs are a very good way to draw people attention and get people interested in your work.